At Edelman, we overhauled Volkswagen’s social channels by introducing new editorial themes. Inspired by this impassioned community, we created lifestyle content to make the brand even more relatable. As a result, VW garnered hundreds of thousands of new fans and became the most engaged automotive brand across all channels.
RESPONSIBILITIES
To provide art direction and create new content weekly for Volkswagen USA social channels.
VOLKSWAGEN SOCIAL CONTENT
At Edelman, we overhauled Volkswagen’s social channels by introducing new editorial themes. Inspired by this impassioned community, we created lifestyle content to make the brand even more relatable. As a result, VW garnered hundreds of thousands of new fans and became the most engaged automotive brand across all channels.
RESPONSIBILITIES
To provide art direction and create new content weekly for Volkswagen USA social channels.
