LOS RIOS COLLEGE DISTRICT
SEMESTER ENROLLMENT CAMPAIGNS
FALL 2016 AND SPRING 2017
The Save Your Spot Campaign was developed to drive student persistence and new student enrollment. The Save Your Spot concept has gained traction with students and is a recognizable reminder to enroll for the coming semester.
BRAND POSITIONING
The target audience of this campaign is college age students (ages 18-24) and non-traditional students (ages 25-30). Taking cues from millennial popular culture and go-to brands, the visual style of the campaign is meant to intrigue and inspire students while creating a personal, individual connection to what it means to ‘Save Your Spot’. Each student is carving out their unique niche at four great colleges and validates each student’s path – wether to complete a certificate, to gain job skills training, to transfer to a four-year university, or to find out if college is “right” for them. The refreshed concept opens a pathway for more creative delivery of the Save Your Spot message now, and looking forward into the fall 2017 semester.
ART DIRECTION
The visual style is refreshed, pulling from current and relevant visual trends to curate a visual tone that is attractive to the target age group. An updated and current look will be achieved by limiting font weights from multiple options options to only two contrasting weights. The logo is also updated to feel more modern and incorporate the spot as a container for the logo mark. Using unique patterns and textures within the spots visually individualizes the ‘spot’ relating to each students unique path and spot at LRCCD colleges. These textures and patterns are combined with photos of objects relating to the wide variety of trades and career paths you can study and discover at LRCCD colleges. The tone is inspiring and up to date, weaving in a curated, sassy millennial tone that is relevant to the students at LRCCD colleges.
“SAVE YOUR SPOT” ENROLLMENT SNAPCHAT STORY AD; ORGANIC REACH.
ORGANIC INSTAGRAM VIDEO TO PROMOTE “SAVE YOUR SPOT”
SPRING 2016 CINEMA AD
STUDENT ENROLLMENT LANDING PAGE: DESKTOP
DIGITAL OUTDOOR BILLBOARD
DIGITAL DISPLAY BANNERS
STUDENT ENROLLMENT LANDING PAGE: MOBILE PROTOTYPE (CLICKABLE!)
FALL 2016 ENROLLMENT CINEMA AND SOCIAL AD
LOS RIOS COLLEGE DISTRICT
SEMESTER ENROLLMENT CAMPAIGNS
FALL 2016 AND SPRING 2017
The Save Your Spot Campaign was developed to drive student persistence and new student enrollment. The Save Your Spot concept has gained traction with students and is a recognizable reminder to enroll for the coming semester.
BRAND POSITIONING
The target audience of this campaign is college age students (ages 18-24) and non-traditional students (ages 25-30). Taking cues from millennial popular culture and go-to brands, the visual style of the campaign is meant to intrigue and inspire students while creating a personal, individual connection to what it means to ‘Save Your Spot’. Each student is carving out their unique niche at four great colleges and validates each student’s path – wether to complete a certificate, to gain job skills training, to transfer to a four-year university, or to find out if college is “right” for them. The refreshed concept opens a pathway for more creative delivery of the Save Your Spot message now, and looking forward into the fall 2017 semester.
ART DIRECTION
The visual style is refreshed, pulling from current and relevant visual trends to curate a visual tone that is attractive to the target age group. An updated and current look will be achieved by limiting font weights from multiple options options to only two contrasting weights. The logo is also updated to feel more modern and incorporate the spot as a container for the logo mark. Using unique patterns and textures within the spots visually individualizes the ‘spot’ relating to each students unique path and spot at LRCCD colleges. These textures and patterns are combined with photos of objects relating to the wide variety of trades and career paths you can study and discover at LRCCD colleges. The tone is inspiring and up to date, weaving in a curated, sassy millennial tone that is relevant to the students at LRCCD colleges.
STUDENT ENROLLMENT LANDING PAGE: DESKTOP
DIGITAL OUTDOOR BILLBOARD
DIGITAL DISPLAY BANNERS
“SAVE YOUR SPOT” ENROLLMENT SNAPCHAT STORY AD; ORGANIC REACH.
ORGANIC INSTAGRAM VIDEO TO PROMOTE “SAVE YOUR SPOT”
SPRING 2016 CINEMA AD
STUDENT ENROLLMENT LANDING PAGE: MOBILE PROTOTYPE (CLICKABLE!)
