Ghirardelli Minis Social

Ghirardelli wanted to celebrate and promote the launch of their
new line of chocolates, Minis. Edelman was tasked with creating
a summer long campaign leading up to a launch event in NYC.
The campaign was received so well, Ghirardelli asked Edelman
to continue the campaign into the holiday seasons.

Concept and design individual Social Postcard scenarios
within the campaign and Ghirardelli Minis brand.

ECD: Kevin Sullivan
Art Director: Olga Montserrat
Copywriter: Derekh Froude
Designer: Amanda Sebastiani