Ghirardelli wanted to celebrate and promote the launch of their
new line of chocolates, Minis. Edelman was tasked with creating
a summer long campaign leading up to a launch event in NYC.
The campaign was received so well, Ghirardelli asked Edelman
to continue the campaign into the holiday seasons. Responsibilities:
Concept and design individual Social Postcard scenarios
within the campaign and Ghirardelli Minis brand.
ECD: Kevin Sullivan
Art Director: Olga Montserrat
Copywriter: Derekh Froude
Designer: Amanda Sebastiani