DELTA DENTAL WEBSITE BENEFICIARY INFO VIDEOS
These videos are the first and second developed in the series of 3 to educate Medical beneficiaries of their covered services, what to expect, babies first tooth. The series lives within the website and was later adapted to smaller bites for paid social.
Original concept, art direction, talent selection, and animation agency selection by Amanda Sebastiani together with Sr. Copywriter, Josh Chilton at Runyon Saltzman, Inc.
Animated by SMOG
Original Concept Sketches
Worked with copywriter, Josh Chilton to create multiple concepts, 2 were selected from our team to present the client. Client chose to move forward with concept 2, and to incorporate characters.
CONCEPT 1: TOOTH SHORTS
CONCEPT 2: SIMPLE SMILES
Storyboard Development
Character Development
CONCEPT SKETCHES FROM HIRED ANIMATION VENDOR, SMOG
Utilized stock art and iconography to create a polished level sketch for the client to review and approve. Once approved, this level of storyboard sketch was sent to animation company as a reference. These were sent with illustration style examples and character personas.
From here, I worked closely with animation company to build characters that resonated and connected with the broad audience that Delta Dental serves.
Video 1: We’ve Got You Covered!
Video 2: Dentist Day!
DELTA DENTAL WEBSITE BENEFICIARY INFO VIDEOS
These videos are the first and second developed in the series of 3 to educate Medical beneficiaries of their covered services, what to expect, babies first tooth. The series lives within the website and was later adapted to smaller bites for paid social.
Original concept, art direction, talent selection, and animation agency selection by Amanda Sebastiani together with Sr. Copywriter, Josh Chilton at Runyon Saltzman, Inc.
Animated by SMOG
Original Concept Sketches
Worked with copywriter, Josh Chilton to create multiple concepts, 2 were selected from our team to present the client. Client chose to move forward with concept 2, and to incorporate characters.
CONCEPT 1: TOOTH SHORTS
CONCEPT 2: SIMPLE SMILES
Storyboard Development
Character Development
CONCEPT SKETCHES FROM HIRED ANIMATION VENDOR, SMOG
Utilized stock art and iconography to create a polished level sketch for the client to review and approve. Once approved, this level of storyboard sketch was sent to animation company as a reference. These were sent with illustration style examples and character personas.
From here, I worked closely with animation company to build characters that resonated and connected with the broad audience that Delta Dental serves.